5 ईकॉमर्स मार्केटिंग रणनीतियाँ जो आपको इस वर्ष 2021 कोशिश करनी चाहिए (5 Ecommerce Marketing Strategies That You Should Try This Year 2021)

5 Ecommerce Marketing Strategies That You Should Try This Year 2021
5 Ecommerce Marketing Strategies That You Should Try This Year 2021

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udyamee yogadaanakartaon dvaara vyakt kee gaee raay apanee hain.

amezan kee sthaapana 1995 mein jeph bejos ke gairej mein huee thee. praarambh mein, yah sirph onalain bukastor ke roop mein sevaen pradaan karane vaalee kampanee thee. in varshon mein, ek maatr kitaabon kee dukaan ke roop mein shuroo hone vaala vyavasaay ek bahuraashtreey kampanee mein badal gaya, lagabhag har cheej kee bikree shuroo ho gaee, aur antatah poore eekomars udyog mein sabase bada naam ban gaya.

lekin amezain shoony se naayak tak kaise gaya?

theek hai, nishchit roop se koee ekal uttar nahin hai – yah navaachaar, drshti, kadee mehanat aur gahan vipanan ka mishran hai.

isase koee phark nahin padata ki aap ee-komars spes mein ek achchhee tarah se sthaapit kampanee ko shuroo kar rahe hain ya chala rahe hain, yah naveenatam vipanan rujhaanon ke saath adyatit rahane ke lie jarooree hai jo aapake lakshit darshakon tak pahunchane mein madad karane vaale hain, aur baajaar mein panape hain.

eekomars maarketing rananeetiyaan jinake baare mein aapako jaanana aavashyak hai:

aavaaj kee khoj ka uday

seedhe shabdon mein kahen, dhvani khoj upayogakartaon ko dijital upakaranon ke maadhyam se veb par khoj karane kee anumati deta hai. yah ek khoj vidhi ke roop mein badh raha hai kyonki yah samay aur prayaas ko kam kar deta hai kyonki upayogakartaon ko khoj ke lie sahee shabd khojane aur likhane kee aavashyakata nahin hai; unhen keval khoj injan se apane prashnon ke baare mein poochhane aur parinaam praapt karane kee aavashyakata hai.

lekin eekomars indastree par voyas sarch ka kya prabhaav pad raha hai?

yah ummeed kee jaatee hai ki is saal ke ant tak vois sarch ka upayog karake aadhee onalain khoj kee jaegee, isalie eekomars ke lie vois sarch ko najarandaaj karana pratiyogita ko ooparee haath dene jaisa hai.

jaisa ki logon ne utpaadon kee khoj mein dhvani khoj ka adhik upayog karana shuroo kar diya hai, vyavasaayon ko apanee vebasait ke lie orgenik traifik ko aakarshit karane ke lie voyas sarch ke lie apanee saamagree ka anukoolan karana chaahie, badale mein apane pratidvandviyon ke khilaaph laabh ke roop mein kaary karana chaahie.

haalaanki, voyas sarch ke lie kantent ko optimaiz karana abhee bhee chunauteepoorn hai kyonki voyas sarch ke lokapriy shabdon ka vishleshan karane mein madad karane ke lie kaee upakaran maujood nahin hain. phir bhee, yah ummeed kee jaatee hai ki voyas sarch upayogakartaon kee badhatee sankhya ke saath, nikat bhavishy mein adhik upakaran vikasit aur upalabdh honge.

sambandhit: aavaaj khoj: aapaka naya eseeo gupt hathiyaar?

veediyo yug yahaan hai

habaspot ke shodh ke anusaar, 78% aabaadee saaptaahik aadhaar par veediyo dekhatee hai, aur 55% dainik dekhatee hai, yahee vajah hai ki vipanak apane lakshit darshakon tak pahunchane ke lie veediyo ka laabh utha rahe hain.

jab kuchh khareedane kee aavashyakata hotee hai, to khareedaar yah dekhana pasand karate hain ki unhen kya milega.

jab aap uchch gunavatta vaalee chhaviyon, utpaad vivaranon mein nivesh kar sakate hain aur utpaad sameeksha praapt kar sakate hain, to apane utpaad ke baare mein aakarshak kahaanee bataane ke lie veediyo se behatar kuchh nahin ho sakata hai.

aapake sambhaavit graahakon ko aapase khareedane kee adhik sambhaavana hai yadi ve aapakee kahaanee se sambandhit hain aur maanate hain ki aapake utpaad vaastav mein unakee samasyaon ko hal kar sakate hain.

yahaan veediyo banaane se aapake vyavasaay ko madad mil sakatee hai:

aapako apane utpaadon ke kaam kee vyaakhya karane kee anumati deta hai.

sabhee suvidhaon aur kaaryon kee vyaakhya karata hai.

graahak sameeksha saajha karen.

apanee kampanee ke saath-saath utpaad ke baare mein ek aakarshak kahaanee banaen.

apane utpaadon ka upayog karane ke laabh dikhaen.

apane utpaad ko vartamaan rujhaanon se sambandhit karen.

sambandhit: supar-saphal veediyo vipanan ke 7 rahasy –

sahabaddh vipanan

ek nae eekomars vyavasaay ke roop mein leed praapt karana kaaphee kathin kaam ho sakata hai, aur eseeo aur saamagree vipanan jaisee rananeeti ka upayog karake lambe samay tak le ja sakate hain. isalie kya karana hai? haan, aap hamesha onalain vigyaapanon ke lie ja sakate hain lekin yah ek mahatvapoorn nivesh hoga.

jab aap nae hote hain, to aapako ek aisa raasta khojane kee aavashyakata hotee hai, jo sheeghrataapoorn ho aur isamen paryaapt nivesh shaamil na ho, jo ki sambaddh vipanan khelane mein aata hai.

sankshep mein, sahabaddh vipanan pradarshan-aadhaarit vipanan ka ek prakaar hai jisamen ek vyavasaay pratyek sambaddh ko ek kameeshan deta hai jo ya to ek aagantuk ya graahak laata hai.

bikree ko sambaddh link ke maadhyam se traik kiya jaata hai jo vibhinn sambaddh kaaryakramon dvaara banae jaate hain.

isake alaava, vyaapaaree apanee kameeshan dar ko 5 se 30% tak alag-alag chun sakate hain.

amazon aur flipkart jaise sheersh eekomars maarketaples ke apane svayan ke sambaddh kaaryakram hain.

sambandhit: kaise skraich se ek vishvasaneey (aur laabhadaayak) sambaddh netavark banaane ke lie

veeaar takaneek ka udbhav

veeaar takaneek aur veeyarabals ko lakshit karana vartamaan mein sabase trending maarketing rananeetiyon mein se ek hai. duniya ke lagabhag 75% pramukh braand nae aur behatar tareekon se graahakon ko aakarshit karane aur pakadane ke lie varchual riyalitee ka upayog kar rahe hain.

vr maarketing anubhav aur kaarravaee ke beech antar ko paat sakatee hai, sambhaavit graahakon ko ek aabhaasee anubhav pradaan karatee hai. yah kaee kshetron mein vyavasaayon ke bahumat dvaara ek shaktishaalee vipanan vidhi hai.

veeaar ka laabh uthaane vaale vyavasaay ab praudyogikee ka pareekshan karake laabh praapt kar rahe hain aur is nae vipanan maadhyam ke bheetar navapravartan karane se pahale pratiyogiyon ko apane utpaadon par laagoo kar rahe hain.

sambandhit: varchual riyalitee pahale se hee badal rahee hai ki ham kaise kaam karate hain aur sanvaad karate hain

googlai shoping vigyaapan yahaan hain

googlai nissandeh hamaare yug kee sabase lokapriy vebasaiton mein se ek hai. aap apane eekomars vyavasaay ke lie googlai ko kaise kaam kar sakate hain?

googlai shoping vigyaapanon ke maadhyam se.

googlai shoping vigyaapan upayogakarta ko dikhaate hain

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