In an official blog statement, Amazon India confirmed it will begin local production of its Fire TV Stick under the ‘Make in India’ initiative. The streaming sticks will be manufactured by Cloud Network Technology (Foxconn subsidiary) in the city of Chennai, East India by the end of this year. This marks a milestone for Amazon as the first time it would produce its own hardware in India.
Amazon Fire TV Stick (left) and Fire TV Stick Lite (right)
The latest additions in the Fire TV Stick lineup were announced back in September with the Fire TV Stick and TV Stick Lite. It remains unclear which models will be produced locally in India. Commenting on the news, Amit Agarwal (SVP and Head of Amazon India) detailed that the new manufacturing program will cater to the demands of Indian customers and Amazon will continue to scale capacity in additional cities depending on demand.
We’re excited to announce our 1️⃣st device manufacturing line in India & contribute to the #MakeInIndia initiative.
— Amazon India News (@AmazonNews_IN) February 16, 2021
In addition, Agarwal confirmed Amazon’s commitment to the “Make in India” program and its pledge to invest upwards of $1 billion (INR 100 crore) in digitizing 10 million small and medium businesses in India and simultaneously creating 1 million jobs by 2025.