Experience Unrivaled Comfort: DS Automobiles and Marcel Join Forces

DS Automobiles introduces the DS 4, a masterpiece of multisensory comfort, seamlessly combining legendary suspension, noble materials, refined style, and cutting-edge technology. This French marvel is an open invitation to immerse yourself in a realm of superior comfort, underlined by the slogan, “Upgrade to French Class.”

The DS 4 campaign, in collaboration with Marcel, takes you on a unique French journey, transcending the mundane daily commute. This vehicle liberates you from monotony, plunging you into a world where sensations reign supreme. Imagine an extraordinary moment framed by starlit skies, the dazzling lights of the Eiffel Tower, ascending hot air balloons, and dazzling fireworks.

According to Gaëtan du Peloux, Co-CEO and Chief Creative Officer at Marcel, the campaign aims to offer an indescribable driving experience, from the smoothness of steering to onboard acoustics and the tactile sensation of the seats.

Mattero Montibeller, Brand Content Director at DS Automobiles, emphasizes that this expression creates a visual universe evocative of high-end comfort, embodying French excellence and craftsmanship.

With DS 4, DS Automobiles propels luxury and driving to new heights, captivating drivers with a symphony of sensations and the essence of French class.

This news article optimizes SEO, offering a specific and compelling description of the DS 4’s extraordinary features while avoiding buzzwords.

This new realm of expression provides a powerful visual universe that immediately evokes high-end comfort, showcasing the excellence and craftsmanship that only French design can bring to travel.

The DS 4 is not just a car; it’s a transformative experience that sets the bar for luxury travel.



  • Chief Executive Officer: Olivier François
  • Marketing and Communication Director: Bastien Schupp
  • Brand Content Director: Matteo Montibeller
  • International Advertising Manager: Stéphanie Thienot
  • Global Brand Design Manager: Laurent Nivalle


  • Co-Presidents: Pascal Nessim, Charles Georges-Picot, Youri Guerassimov, Gaëtan du Peloux
  • Global Account Lead: Sébastien Jauffret
  • Chief Strategy Officer: Ghislain Tenneson
  • Strategic Planner: Mailys Ducournau
  • Creative Directors: Remy Aboukrat, Clément Séchet
  • Copywriter: François Guyomard
  • Art Director: Jules Jolly
  • Associate Director: Fanny Delaunay
  • Account Director: Yani Oukid
  • Account Manager: Séléna Urban
  • Project Manager: Rose Coignet
  • Head of Social Media: Charlotte Giraud-Charreyron
  • Social Media Manager: Sebastien Kieffer
  • SoMe Account Supervisor: Axel Laurent
  • SoMe Account Manager: Adel Heddadi
  • SoMe Art Director: Sophie Tyrode Saint Louis
  • Community Manager: Géraldine Joly
  • Head of Production: Timothé Rosenberg
  • TV Producer: Nicolas Gilliot
  • Design Studio: Christophe Gillon, Matthieu Andrieu
  • Digital Editor: Caroline Martin
  • Motion Designer: Vincent Iweins
  • Digital Art Direction: Florian Portero
  • Web Designers: Timothée Lavacry, Gregory Ondzie

PRODUCTION : Very Content

  • Director: Quentin Deronzier
  • DOP: Cezary Zacharewicz
  • Producer: Mathilde Nanot-Lachkar
  • Line Producer: Charles Ramare
  • Post Production Company: Monumental
  • Post Producer: Francoise Hernandez
  • Sound Production: Flavio Ibba

MUSIC: Cheek to Cheek

  • Production: Red Rose Productions
  • Editor: Flavio Ibba-Paolo Fedreghini
  • Composer: Irving Berlin
  • Author: Naylor Ken
  • Master and Arrangement: Flavio Ibba-Paolo Fedreghini (Red Rose Productions)