SA: Smartphone market surges 24% in Q1 2021, Huawei no longer in Top 5


The first quarter of 2020 saw the first COVID-19 lockdowns, greatly impacting the smartphone market away by wiping away a massive amount of shipments from the planning board. Just twelve months later the industry has managed to get back on its feet, with the latest reports revealing a 24% increase in global smartphone shipments.

According to Strategy Analytics, Samsung has kept its top spot in the first quarter of 2021, with a 32% increase in shipments on a yearly basis. Apple also increased its sales by 44%, retaining second place, but Xiaomi in third posted an even bigger increase and reduced the gap.

Company Q1 2020 shipments
(in million)
Q1 2021 shipments
(in million)
Market share 2021 Yearly change
Samsung 58 77 23% 32%
Apple 39 57 17% 44%
Xiaomi 28 49 15% 80%
Oppo 23 38 11% 68%
vivo 20 37 11% 85%
Others 107 82 24% -23%
Total 275 340 100% 24%

Oppo and vivo complete the top 5 in that order. This means that Huawei drops out and has been relegated to the “Others” category, where sales declined 23%.


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