Starbucks Has a Sneaky Way to Make an Extra $1 Billion


Starbucks pumps up its profits by customizing orders for customers. Technology and coffee seem to go well together.

The smart phone technology that makes it easy to order your favorite coffee ahead of time also allows you to customize that order and you can change it every day for up to 170,000 days. 

The desire for something warm and cozy pared with the ability to choose the temperature, flavor, 

sweetness makes a trip into Starbucks  (SBUX) - Get Starbucks Corporation Report or through the 

drive though one that leaves customers feeling a warm sensation, and it's not just the beverage. 

Starbucks has claimed to be in the people business that serves coffee and allowing customers to

make and create their own orders allows them to feel like they have the ultimate control. You are not customer 37, 

you are Hot Pumpkin Spice Latte Sarah. While it seems like such a small thing, being able to customize your drink order is

just what makes the Starbucks experience, and the app makes it a seamless process to get your coffee fix.