2021 में आपके अमेज़ॅन व्यवसाय को बढ़ावा देने वाले 3 रुझान (3 Trends that Can Boost Your Amazon Business in 2021)5 min read

3 Trends that Can Boost Your Amazon Business in 2021
3 Trends that Can Boost Your Amazon Business in 2021

3 Trends that Can Boost Your Amazon Business in 2021, 3 Trends that Can Boost Your Amazon Business in 2021

pichhale ek varsh mein kaee onalain vyaapaariyon aur khudara vikretaon ne vaishvik lokadaun ke roop mein bikree mein ek naatakeey utaar-chadhaav ka anubhav kiya hai aur dooradaraaj ke kaamakaaj mein uchhaal ne ek onalain shoping boom kikastaart kiya hai.

smaart inasaits ke ek aktoobar ke poorvaanumaan ke anusaar, vaishvik ritel ko shuruaat mein 2020 mein 4.4 pratishat tak vistaar karane ka anumaan lagaaya gaya tha, lekin vartamaan svaasthy sankat ke kaaran ee-komars kee bikree badhane se yah anumaan 18.4 pratishat tak sanshodhit kiya gaya tha. isake alaava, ee-komars khudara bikree ab briten mein sabhee khudara bikree ke lagabhag 30 pratishat aur yoo.es. mein bikree ka 16 pratishat hai – 2020 mein rikord sankhya tak pahunch rahee hai.

is vrddhi ko vyaavahaarik roop se sabhee vartikal mein dekha gaya hai, bhojan, ghar, saundary aur ilektroniks kshetron ke saath, vishesh roop se, is saal hadataalee vikaas ko dekhate hue. aur duniya ke saath dijital praudyogikee ko gale lagaate hue aur 2 arab se adhik log ab onalain khareedaaree karate hain, yah pravrtti bhavishy mein achchhee tarah se jaaree rahane ke lie taiyaar hai. khudara ee-komars kee bikree 2020 aur 2024 ke beech kuchh deshon mein 20.2 pratishat seeejeeaar (chakravrddhi vaarshik vrddhi dar) se badhane kee ummeed hai.

sambandhit: ee-komars phalaphool raha hai yahaan hai kaise laabh lene ke lie

amezain vikretaon ke lie, isaka matalab hai adhik graahak, adhik bikree aur vikaas ke lie ek avishvasaneey avasar – naveenatam rujhaanon par poonjeekaran karate samay doguna. jaisa ki hamesha se hota raha hai, bhaagy taiyaar karane ka pakshadhar hai, jo aapake amezain vyavasaay ke sandarbh mein hai, isaka matalab hai ki pratiyogita ko chhalaang lagaane aur apanee saphalata ko adhikatam karane mein madad karane ke lie onalain ritel par naveenatam phrantiyars ka laabh uthaana. 2021 aur usase aage ke vipanan rujhaanon ke sheersh par kaise rahen, is par ek nazar daalen.

1. traifik chalaate samay rachanaatmak banen

sabhee ritel ke saath, aapake dvaara praapt kee jaane vaalee bikree kee sankhya ke anupaat mein aapake vichaar praapt hote hain. yah vipanan 101 hai – bikree ko chalaane ke lie draiv vichaar.

lekin jis tarah se amejan ke saphal bijanes haasil hue hain vah badal raha hai. jabaki adhikaansh vyaapaaree apane utpaadon par traifik chalaane ke lie amezan ke aantarik bhugataan-prati-klik (ppch) vigyaapan samaadhaan par bharosa karate hain, adhik saahasee vyaapaaree apanee listing ke lie traifik chalaane ke lie adhik aparamparaagat tareekon kee or rukh karane lage hain.

“yadi aap paanch alag-alag logon se poochhate hain, to shaayad aapako paanch alag-alag uttar milenge,” ches elez ke seeeeo, ches elez kahate hain, jo ek kampanee hai jo svachaalit amezain stor banaatee aur prabandhit karatee hai. “hamane dekha ki bhugataan kie gae traifik hamesha behatar pradarshan karate hain, jab utpaad mein jaivik traifik, ikaee bikree aur sameekshaen hotee hain,” ve kahate hain.

sambandhit: kaise ek amezain stor shopar sagaee badha sakata hai

jaivik vikaas praapt karane ke lie, galee googlai ya soshal meediya eseeo ke bajaay amezain sarch injan optimaizeshan (eseeo) par bharosa karane ka daava karata hai. “, isaka matalab hai ki bade paimaane par shodh karana, lakshy keevard set karana aur apane utpaad listing saamagree ko tadanusaar samaayojit karana,” galee kahate hain. “ek baar jab aap apane lakshy nirdhaarit kar lete hain, to apane utpaad soochee sheershak, apane vikreta ka naam, amezain baikend keevard, apane braand kshetr aur utpaad vivaran aur bulet point. ”

ek aur tejee se badhata kshetr sookshm-prabhaavakaaree vipanan hai. yah mool roop se youtubai, twittair, instagram aur tiktok sahit lokapriy chainalon par chhote prabhaaviton ko laabh pahunchaane kee pratha hai, jo aapake utpaadon ko unake chhote, vaphaadaar vaphaadaar ka prachaar karane ke lie karate hain. is antariksh mein do pramukh khilaadee maikro-inphlooensar pletaphorm kaimiyo aur maayapharkap (poorv mein staarsona) hain.

bade, adhik sthaapit prabhaaviton par sookshm-prabhaaviton ke laabh do guna hain. ek ke lie, ve bahut saste hain. aap maikro-prabhaavakon kee tulana mein laagat-prati-sagaee ke kuchh ansh ka bhugataan karane kee ummeed kar sakate hain, aur aap aksar prabhaaviton ko lakshit karane ke lie sameeksha utpaadon ko keval baahar bhejakar mupht prachaar kar sakate hain. lekin isase kaheen adhik, anukool, deerghakaalik vyavastha ko surakshit karate hue, prabhaavak ke saath ek braand embesadar sambandh banaane ka mauka hai.

2. svachaalan ko gale lagao

“svachaalan” ee-komars mein ek bahut bada charcha hai. ralph boddichkair ke anusaar, ek sheersh kram ke amezain vikreta aur amezain-kendrit ee-larning kampanee praivet lebal skvaad ke seeeeo, yah laabh par khone ka ek paryaay bhee hai. “amezain otomeshan ke aasapaas bahut prachaar hai”, jisaka mool arth hai ki aapako apane munaaphe ka ek bada hissa kisee aur ko apane amezain vyavasaay ko prabandhit karane ke lie tyaagana hoga, “ve kahate hain. “logon ko yah samajhane kee aavashyakata hai ki amezain ephabeee saamaany roop se pahale se hee bahut adhik svachaalit hai. kaise? amezan aapake utpaad ko graahak ke paas le jaega, paik kar dega aur adhikaansh graahak seva ke muddon aur ritarn ko bhee sambhaal lega. yah aapako apane vigyaapan aur inventree ko phir se prabandhit karane ke lie chhod deta hai. ”

sambandhit: 3 gappee sanket hai ki yah aapake lie svachaalit karane ka samay hai

ee-mel-maarketing otomeshan sophtaveyar mein nivesh karane ke alaava, bodikar ka kahana hai ki adhikaansh paaramparik otomeshan eplikeshan aapake laayak nahin hain. isake bajaay, vah ek nikat se sambandhit vikaas ko dekh raha hai jo ab svachaalan aala: krtrim buddhi (eaee) ko baadhit kar raha hai.

haalaanki ise 2020 mein dijital sahaayak ke roop mein sabase adhik upayog kiya jaata hai, lekin onalain ritelars kee badhatee sankhya dakshata badhaane, pradarshan badhaane aur apane lakshy par antardrshti ikattha karane ke lie ai kee shakti ka laabh uthaane kee shuruaat kar rahee hai.

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