In the ever-expanding universe of digital content, Substack has emerged as a beacon for creators eager to share their voices without the constraints of traditional media. As a platform that combines the richness of newsletters with the engagement of social media, it offers a unique space for writers and readers to connect on a more personal level. This intimate environment has not only attracted an array of writers and creators but has also become a popular hub for brands and celebrities looking to forge closer relationships with their audiences. With over five million paid subscribers, the platform’s growth is a testament to its effectiveness and appeal.
My journey with Substack began in December 2022 when I launched my newsletter, “Feels Like Home.” Today, it boasts over 3,500 subscribers and garners more than 20,000 reads each month. This venture started as a way to explore my passions—music, sports, and pop culture—and provided a creative escape from my decade-long career in social media marketing. The growth of my newsletter by 7,000% in under three years has been a fulfilling adventure, helping me fend off burnout and continuously fuel my passion for writing. Here, I’ll share the strategies that shaped my success on Substack, hoping to inspire both current and aspiring creators.
Embrace Your Passions
Write What You Love
Substack’s charm lies in its freedom; you can write about anything that sparks your interest. When I started, my goal was to focus on topics close to my heart. This approach ensured that my content was not only engaging but also genuinely enjoyable to create. Whether discussing NBA events or exploring themes of healthy masculinity, the content felt personal and resonated with both devoted and casual readers alike.
Authenticity Attracts
Ana Calin, a successful Substack creator, advises writing the newsletter you’d want to read, not the one you think will perform best. This authenticity attracts and retains readers who appreciate a genuine voice over a manufactured one.
Cultivate Your Community
Direct Engagement Through Email
One of Substack’s significant advantages is the direct line it creates between you and your readers via email. This method proved far more effective than social media in keeping my audience engaged and growing. Starting with a solid base of over 100 subscribers in the first week, my community has thrived on direct interactions rather than relying on the whims of social media algorithms.
Value Existing Supporters
Focusing on nurturing relationships with existing readers can lead to more organic growth through word-of-mouth and shared interests. Direct access to your audience is invaluable, as highlighted by other successful newsletter writers like Seth Werkheiser.
Focus on Quality Over Quantity
Consistency doesn’t necessarily mean posting frequently. I learned to balance my output with my full-time job by prioritizing quality over quantity, which allowed me to create content that I am proud of and that my readers find valuable whenever they engage with it.
Learn from Others
Inspiration from Established Writers
When I began my Substack, I looked up to established writers for inspiration on structuring my content and engaging with my audience. Learning from others and adapting their best practices helped me carve out my unique niche in the Substack community.
Experiment and Play
Substack should be a platform for experimentation, not restriction. By varying my content types and collaborating with others, I’ve kept my newsletter fresh and engaging. This openness to experimentation has allowed me to explore new ideas and maintain enthusiasm for my work.
Promote Beyond Substack
While Substack is a powerful platform, extending your reach through social media can significantly amplify your visibility. Sharing content across different platforms has brought new readers to “Feels Like Home,” enhancing both its reach and impact.
Leverage Platform Tools
Substack offers a plethora of features designed to help creators grow their audience. From networking tools to promotional features, these resources have been instrumental in expanding my subscriber base and enhancing my newsletter’s overall success.
Persistence Pays Off
Growth on Substack may require patience, but persistence is key. The journey is as rewarding as the destination, allowing you to continuously engage with your passion and connect with like-minded individuals. Remember why you started, and let that passion guide you through the ups and downs of content creation.
Through these strategies and insights, my experience on Substack has been not just about growth in numbers but also about personal fulfillment and connection. Whether you’re just starting out or looking to enhance your existing newsletter, these lessons can help you carve out your successful path in the vibrant world of Substack.
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Mason Brooks is a blockchain business strategist with six years of experience launching crypto startups in the United States. He breaks down innovative business models and best practices to turn your ideas into reliable revenue streams. His pragmatic approach provides you with actionable roadmaps and inspiring case studies.
